Snap! Crackle! and Pop! (Culture)

They have been a part of our popular culture for over seven decades; three energetic gnomes who are likely the most famous of cereal pitchmen.  Snap!, Crackle! and Pop! were created by prolific and well known commercial artist Vernon Grant, who provided illustrations to countless books and magazines throughout much of the 20th century.  He first created Snap! for Kellogg's in 1933.  Crackle! and Pop! were added in 1939 as seen in the above vintage advertisement.

The World's Safest Front Seat!

 

Last week we were introduced to mid-20th century industrialist Henry J. Kaiser by way of a World War II-era Warner Bros. cartoon.  Beyond his notoriety as a proficient and speedy ship builder, Kaiser also dabbled in automobile design and manufacturing in the postwar era, as demonstrated by this brochure found amidst other vintage car ephemera in Tony's Attic.  It appears that Tony attended a auto show sometime in 1951 and was potentially intrigued by the up and coming Kaiser models.

The highlight that year was "the first truly safety-engineered automobile--the Kaiser Manhattan--with the World's Safest Front Seat."  Kaiser himself is quoted as saying that, "the '52 Kaiser's new front seat protection represents the greatest safety-engineering advance in 30 years."

Kaiser stopped manufacturing passenger vehicles in 1955, and instead focused on utility vehicles such as the Jeep brand, which it had purchased in 1953.

Fresh Up!

Two words that were associated with 7-Up adverting campaigns for nearly a decade.  It was certainly an odd slogan, though I suppose derivative of the word refreshing that was of course used frequently in soft drink ad copy.  The slogan ultimately gave birth to a cartoon mascot named Fresh Up Freddie, a hyperactive bird created by Walt Disney's little known commercials production unit.  For more information on Freddie, check out this recent post on our companion site, 2719 Hyperion.