SUBURBIA IN THE STONE AGE: A thousand years from today "The Flintstones" may be evidence of history, goofed-up, or of science fiction, also goofed-up but an eerie, prophetic caricature of life after The Bomb fell. TV fans will get a chance to make their own guess about this tonight when "The Flintstones" comes on ABC-TV and Channel 7 as a weekly cartoon comedy designed for adult viewing. It is television's first animated assault, outside the commercials, on adult funnybones. The cartoon series has been created by Bill Hanna and Joe Barbera, who tailored "Huckleberry Hound," "Quick Draw McGraw" and "Rough 'n Ready" for the TV tube. These were kid cartoons, primarily. The Flintstones are something else. Their fanciful out-of-kilter world is the Hanna-Barbera answer to what they believe is an adult demand for an adult cartoon. (Who demanded this? I didn't).
It goes something like this: With their pals, Barney and Betty Rubble, Fred and Wilma Flintstone bumble through life in Bedrock (Pop. 2500), the seat of Cobblestone County. They are average couples, with the same problems, foibles, ambitions and frustrations of any couples anywhere, anytime. The difference is that the Flintstones and Rubbles live in hollow boulders and wear bearskin kilts. .It's a version of Suburbia in the stone age; a homily of life among cave dwellers — in the light of some modern improvements. But whether the time is 25,000 years ago, or a couple of hundred years hence, is your guess as much as anyone's.
"We had so much success our other cartoon characters —'Quick-Draw McGraw" and 'Huckleberry Hound' — and there was so much adult public reaction and acceptance that we decided to try an adult cartoon series." says Joe Barbera.
"Older people just took a liking to 'Quickdraw' and 'Huck'." Bill Hanna asserted. "Joe and I thought that possibly a cartoon series with an adult approach might be something that would please the oldsters."