They have been a part of our popular culture for over seven decades; three energetic gnomes who are likely the most famous of cereal pitchmen. Snap!, Crackle! and Pop! were created by prolific and well known commercial artist Vernon Grant, who provided illustrations to countless books and magazines throughout much of the 20th century. He first created Snap! for Kellogg's in 1933. Crackle! and Pop! were added in 1939 as seen in the above vintage advertisement.
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